Our Work
- Ritte Racing
- Prolong Energy
- Amstel Light
- Coffee Bean
- Motorola
- Edvest
- Lindsay
- Mitsubishi
- TGI Friday's
- HD-DVD
- G4
Contact
- 1-650-GRY-MRKT
- info@graymarketagency.com
Gray Market is a collection of entrepreneurs, not just marketing people. This makes a difference. We understand the effort it takes to start and maintain a business. We know that every dollar you spend on advertising is taken from somewhere else, so it's important to us that our solutions actually work. There's a few things we do to make your marketing, and the process, better.
We're honest: we consider our clients to be partners. If there's an issue, we won't hide it from you. Everything from our creative process to our billing is transparent.
Every assignment starts from scratch: there are never cookie-cutter options. The only way to cut through the advertising clutter is to approach every problem with a new solution. From email blasts to TV campaigns, there is always a better way.
We deliver in the first round: we listen to your needs and wants and then do our best to bring you solutions you'll love the first time.
Agency-types always dream of using their marketing skills on their own product, so that's exactly what we did with the Ritte Van Vlaanderen Bicycle Company.
Cycling is becoming more and more popular. And even in depressed economic times, the market for $5,000+ bikes is growing. Gray Market took advantage of two voids in the marketplace: the first was utilize new manufacturing methods to produce professional-level bicycles at a lower cost. The second was to market those bikes using non-traditional methods.
+Read MoreProlong Energy is a sports drink with a name that might be better suited to certain pharmaceuticals. So instead of getting hung up on the name, we capitalized on it, making Prolong the "manly" sports drink.
Prolong was a small brand that had to fight tooth and nail for shelf space, so we continued the campaign with a humourous in-store experience that tied into an online video campaign.
Amstel Light had a tagline problem. Their previous agency had been creating campaigns based on the line "Live Tastefully," but hadn't really explained what they meant. At the least, live tastefully is just a pun, and at the worst, it sounds kind of snobby. We felt that there was brand equity in the line, so we set out to educate American beer drinkers on what Amstel means by "living tastefully." The campaign included print, outdoor and a little Guidebook.
The Coffee Bean was being run out of business by the mega-chains like Star- bucks and Peets. We realized Coffee Bean customers chose not to follow the crowd, so we created a campaign that encouraged more coffee drinkers to break from their Starbucks routine and try something different for a change.
We placed our posters around the community. And even created wild postings that offered customers "digital coupons". The website was quirky and fun and allowed Coffee Bean fans to explore their unique personality.
Motorola has a hip, cutting-edge image and is always looking for ways to stay ahead of the curve. So the Motorola Lifestyle Division tasked us to create a fun little book they could use to show off their personality. We created the Moto Handbook, with instructions on how to properly navigate the new mobile world.
EdVest is a government college savings plan that very few parents know about. Wells Fargo Bank wanted to let people know about this option, so we created this simple commercial. After the launch, Wells Fargo said their EdVest accounts increased by 27%.
Lindsay already has a great product and a respected brand, so we just gave consumers a slightly different perspective on this simple condiment.
Some men will promise anything to get the car they love.
TGI Fridays is constantly updating their menu, so to spread the word about their three new Sizzling Platters, we compared them to three sizzling women.
This was the launch video for the ill-fated HD-DVD. It was made in cooperation with Ron Fricke, director of ground-breaking films like Baraka.
When you launch a new show called Human Wrecking Balls you need to do quite a lot of explaining. We started with a teaser campaign that rolled into a content rich website, and eventually into an all-out marketing blitz.
